Do You Have To Have A Website?
Let’s Take A Look
Search Term: Electrical Contractor Gainesville FL
Let’s look at an example of a electrical contracting business without a website who is listed in the 3 pack on Google Local
Here’s Who Shows Up?
Bolt Electric - No Website
As you can see from the Google Local results, Bolt has no website listed
Have You Claimed Your Website Yet?
From the looks of things no one has claimed ownership of the business yet. Notice the “Own this business” line right below the phone number.
Check The Web Results
Google lists where else it’s found Bolt Electric. Use this as a clue and get your site listed on these platforms too.
It’s important to get citations!
What Are The Factors?
If you take a deep look at the Gainsville market and run the numbers several things stick out.
- Gainesville Population 2017: 132,249
- Number of Yellowpage Electricians: 89
- YP Electricians Not Listing a Website: 42
Google does recognize that Bolt has their business name listed on several key citation sites and since it appears there isn’t a crush of competition for the electrical contractor space I believe Google picked up on Bolt based on a large degree to the citations.
What Are Citations Anyway?
Citations, especially local citations as they relate to being found on the major search engines are an online mention of your business Name Address Phone or NAP. Where might you find these NAP citations?
- Local Business Directories
- Website Applications
- Social Platforms
Effectively citations and the number of citation mentions your business has help internet users find you.
What Are The Types Of Local Citations?
Biggest & Best – Major Local Business Platforms. There are a number of major players in the local directory business such as:
Social Citation Platforms
While they may not carry the same weight as the big boys above they do count and you would be remiss not to get your business listing on these sites:
Of course there are other big citation platforms and other social sites but you get the idea. Be prepared to spend some serious time getting all the accounts setup but your investing in your business.
We’ll be happy to user tools and experience to get you listed where it matters most saving you the investment in time and frustration.
Industry Specific Platforms
Take a look at your local industry specific referral sites like:
Let’s Work Together
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