Marketing For Electrical Contractors

Let’s look at some very successful marketing strategies which you can employ to dive revenue to your business.

Make My Phone Ring!

 That what we hear the most from our clients and that’s our primary goal.

Pay Per Click (PPC)

Pro:  PPC advertising can be a great way to drive immediate results to your bottom line.

Con:  If your not experienced in setting up PPC campaigns in most cases waste money on garbage clicks.

SEO

This is a broad topic with multiple disciplines involved in creating a successful result. This is your best long term strategy.

On Page & Off Page Optimization

Organic Keywords

Citations

Social

While you may not put much stock in social networks they are here to stay and guess what?

Google does like your business to have social links and activity. Ignore it at your own risk, I guarantee your competition won’t forget it.

What Exactly IS SEO?

Search Engine Optimization (SEO)

is the process and method of getting your website to rank higher in the search engines.

Let’s examine some of the components of SEO and how they relate to your business.

On Page Optimization

On page optimization is just as it sounds, the placement of elements on the page/site which rank you higher

Website Design

Clean uncluttered graphics, color schemes with complementary values and clear call to actions or CTA

Off Page Optimization

So you have a website already but what other websites have links pointing to your website, it’s critical!

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Content Marketing

Is your website content relevant to potential clients? Is the content updated frequently?

Backlinks & Link Building

Your competitors, the ones ranking at the top, know what this is, that’s a guarantee. Find out how to get them.

Electrical Contracting Keywords

You need a well defined keyword target and we already know what they are for electrical contractors.

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Mobile Friendly

Google wants to offer searchers the best content on whichever device they choose and  mobile sites rank higher.

Website Speed / Page Speed

Google ranks fast loading websites and pages higher than sites that load slowly. Don’t be slow! Do you know?

HTTPS Not HTTP

Secure your website with an SSL certificate, it matters to Google. In 2018 Google ranks HTTPS sites higher

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User Friendly Architecture

Most visitors, roughly 40%, leave a website in the first 3 seconds if they don’t see what they are looking for.

Consistent NAP Information

Name Address Phone or NAP as it’s know needs to be consistent across internet directories for ranking higher.

Optimize For Local Search

4 out of 5 people use search engines for local search. Your a local electrical contractor not national, optimize for it!

Let’s Work Together

Invest in your business shoot us an email by using the form to the right. We’ll be happy to give you a free consultation about your existing marketing plan or simply answer any questions you might have.