Marketing For Electrical Contractors
Let’s look at some very successful marketing strategies which you can employ to dive revenue to your business.
Make My Phone Ring!
That what we hear the most from our clients and that’s our primary goal.
Pro: PPC advertising can be a great way to drive immediate results to your bottom line.
Con: If your not experienced in setting up PPC campaigns in most cases waste money on garbage clicks.
This is a broad topic with multiple disciplines involved in creating a successful result. This is your best long term strategy.
On Page & Off Page Optimization
While you may not put much stock in social networks they are here to stay and guess what?
Google does like your business to have social links and activity. Ignore it at your own risk, I guarantee your competition won’t forget it.
What Exactly IS SEO?
Search Engine Optimization (SEO)
is the process and method of getting your website to rank higher in the search engines.
Let’s examine some of the components of SEO and how they relate to your business.
On Page Optimization
On page optimization is just as it sounds, the placement of elements on the page/site which rank you higher
Clean uncluttered graphics, color schemes with complementary values and clear call to actions or CTA
Off Page Optimization
So you have a website already but what other websites have links pointing to your website, it’s critical!
Is your website content relevant to potential clients? Is the content updated frequently?
Backlinks & Link Building
Your competitors, the ones ranking at the top, know what this is, that’s a guarantee. Find out how to get them.
Electrical Contracting Keywords
You need a well defined keyword target and we already know what they are for electrical contractors.
Google wants to offer searchers the best content on whichever device they choose and mobile sites rank higher.
Website Speed / Page Speed
Google ranks fast loading websites and pages higher than sites that load slowly. Don’t be slow! Do you know?
HTTPS Not HTTP
Secure your website with an SSL certificate, it matters to Google. In 2018 Google ranks HTTPS sites higher
User Friendly Architecture
Most visitors, roughly 40%, leave a website in the first 3 seconds if they don’t see what they are looking for.
Consistent NAP Information
Name Address Phone or NAP as it’s know needs to be consistent across internet directories for ranking higher.
Optimize For Local Search
4 out of 5 people use search engines for local search. Your a local electrical contractor not national, optimize for it!
Let’s Work Together
Invest in your business shoot us an email by using the form to the right. We’ll be happy to give you a free consultation about your existing marketing plan or simply answer any questions you might have.