What Is On Page Optimization
A quick overview of what on page optimization is and what you can do to improve your rankings using these techniques
Components Of On Page Optimization
On page optimization can be broken down into quite a few components, here’s our take on what you need to focus on based on our clients page one rankings
Page Titles
Arguably the single most important element of the page. Each page should have a keyword targeted title and be unique
Internal Page Linking
An internal page link is a hyperlink from one page to another usually based on a text or picture link.
Meta Descriptions
There is some debate here about their value but a meta description is designed to give the engine a better understanding of what the page is about. They are not seen by your site visitors
Meta Tags
For each page you can include meta tags which are keywords relevant to your site and it’s content. Typically what your trying to rank for. Probably not given much credit in today’s engine algorithms.
URL Structure & Naming
Still important in 2019 are the keywords and structure of the name of the URL. Make sure you include keywords or key phrases in your URL’s.
Body Tags
Within the content of each page you have the ability to place tags on items like headings and titles. Make use of these tags such as: H1 – Heading 1, H2 – Heading 2, etc.
Keyword Density
Critically important is including keywords throughout your content. Search engines like Google, Bing, Yahoo all scan your site and compile keywords for use in rankings, just make sure and don’t over use them.
Image SEO
Make sure and include images on your pages. That keeps your page engaging and much less boring for your site visitors. They are also more likely to stick around with a visually pleasing site.
Body Tags
Within the content of each page you have the ability to place tags on items like headings and titles. Make use of these tags such as: H1 – Heading 1, H2 – Heading 2, etc.
Crawler/Bot Accessible
Is your robots tag working correctly? If not the engines may not be able to access that killer new content you just posted. Don’t forget to verify that it’s setup correctly.
Social Links
While you may not be a social guru or even believe that it can help your service business, you know who does value it? Google, Bing, Yahoo and the rest of the engines. Make sure you have working links for your social signals.
Page Focus
Wow! This is critical! Keep each page hyper focused on one topic. Hopefully you have picked a topic your electrical clients are searching for like “How to Change A Service Panel”
HTTPS Not HTTP
HTTP will lower your rankings chances all things being equal. The major engines, you know who they are, want to see secure websites and that’s where having an SSL cert for your site comes in. Don’t leave this out.
Website Speed / Page Speed
How fast is your website and page load speed compared against industry standards?
Page Focus
Wow! This is critical! Keep each page hyper focused on one topic. Hopefully you have picked a topic your electrical clients are searching for like “How to Change A Service Panel”
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