What Is On Page Optimization

Arguably the single most important element of the page. Each page should have a keyword targeted title and be unique

An internal page link is a hyperlink from one page to another usually based on a text or picture link.

There is some debate here about their value but a meta description is designed to give the engine a better understanding of what the page is about. They are not seen by your site visitors

For each page you can include meta tags which are keywords relevant to your site and it’s content. Typically what your trying to rank for. Probably not given much credit in today’s engine algorithms.

Still important in 2019 are the keywords and structure of the name of the URL. Make sure you include keywords or key phrases in your URL’s.

Within the content of each page you have the ability to place tags on items like headings and titles. Make use of these tags such as: H1 – Heading 1, H2 – Heading 2, etc.

Critically important is including keywords throughout your content. Search engines like Google, Bing, Yahoo all scan your site and compile keywords for use in rankings, just make sure and don’t over use them.

Make sure and include images on your pages. That keeps your page engaging and much less boring for your site visitors. They are also more likely to stick around with a visually pleasing site.

Within the content of each page you have the ability to place tags on items like headings and titles. Make use of these tags such as: H1 – Heading 1, H2 – Heading 2, etc.

Is your robots tag working correctly? If not the engines may not be able to access that killer new content you just posted. Don’t forget to verify that it’s setup correctly.

While you may not be a social guru or even believe that it can help your service business, you know who does value it? Google, Bing, Yahoo and the rest of the engines. Make sure you have working links for your social signals.

Wow! This is critical! Keep each page hyper focused on one topic. Hopefully you have picked a topic your electrical clients are searching for like “How to Change A Service Panel”

HTTP will lower your rankings chances all things being equal. The major engines, you know who they are, want to see secure websites and that’s where having an SSL cert for your site comes in. Don’t leave this out.

How fast is your website and page load speed compared against industry standards?

Wow! This is critical! Keep each page hyper focused on one topic. Hopefully you have picked a topic your electrical clients are searching for like “How to Change A Service Panel”